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Marketing Manager resume keywords

The skills, tools and terms recruiters search for when hiring a marketing manager, and a free check of which ones your resume is missing.

Channel names, budget size and pipeline or revenue numbers are what a screener wants to see.

Skills and keywords

marketing strategycampaign managementcontent marketingSEOemail marketinglead generationbrand managementbudget managementmarketing automationmarket researchanalyticssocial mediademand generationproduct marketing

Tools and software

HubSpotGoogle AnalyticsGoogle AdsSalesforceMarketoMailchimpSemrush

Soft skills

leadershipcreativitycommunicationcollaborationstrategic thinking

Use the exact wording from the posting you are applying to. Only include what is true for you.

Example marketing manager resume bullets

Keywords work best inside achievements. Each example pairs a keyword with a number:

  • Managed a $600K budget and grew qualified leads by 58% year over year
  • Launched 6 integrated campaigns that generated $3.1M in pipeline
  • Cut cost per lead by 34% by shifting spend from paid social to SEO and email

Check your resume for marketing manager keywords

Paste your resume below. It is compared with the keywords above on your device, and your resume is not uploaded. Have a specific posting? Switch to "Job description" for a precise match.

Read on your device. Never uploaded.

Paste the whole posting, including requirements.

Where to put keywords

  • Summary: your job title in the posting's words plus your two strongest matching skills.
  • Skills section: tools and hard skills, spelled the way the posting spells them.
  • Experience bullets: each important skill used in a sentence with a result. A skill that appears only in a list is weak evidence.

More in how to tailor your resume in 15 minutes and how to add numbers to your bullets.

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